The Transforming Position of Nearby Tv Sports activities Broadcasting

If there is certainly been just one immutable rule through American television historical past, it has been neighborhood information. Virtually from The instant the station first signed on air, they started carrying community information in which athletics always played A serious job. A lack of steady programming resources in these early decades led numerous stations to turn to sports activities to fill their broadcasting schedules. The big apple's WNBT tv signed on to broadcast in July 1941, and its first broadcast was an experienced baseball video game ("NBC Record", 2003). When creating neighborhood newscasts to go well with their viewers, these stations ordinarily integrated sports activities and climate. By way of example, in 1961 WKMG started off its to start with full-time news department in Orlando. Newscasts consist of Frank Vaught's sports activities studies ("The historical past of," 2003).

Athletics have held a dominant placement in regional information broadcasting for many yrs, but new industry tendencies have identified as into question this position. Segmented audiences, altering demographics, and declining news profitability have compelled the station to reexamine its community sporting activities section. “Sports activities has become the very last regions of Television exactly where individuals do things the way they normally have,” claims television executive Elliott Wiser. “(Today) a completely new solution is required” (Deggans, 2000).

Difficulty for Nearby TV Information

미국인들에게 뉴스의 주요 제공자로서 텔레비전의 패권을 위협하는 몇 가지 요인이 결합되었습니다. Task for Excellence in Journalism(2002)에서 수행한 연구에 따르면 텔레비전 뉴스 방송이 시청자를 잃고 있습니다. 1998년에는 방송국의 2/three가 지역 뉴스 방송 시청률이 감소했다고 보고했습니다. 2002년까지 그 수치는 76%로 증가했습니다. 2001년 9월 테러 이후에도 지역 뉴스 시청률은 seven% 떨어졌다.

인터넷, 케이블 채널 및 가정용 위성과 같은 미디어 소스의 출현은 시청자에게 뉴스 대안을 제공했습니다. Radio and tv News Director’s Affiliation(“Modifying channels”, 1996)의 연구에 따르면, “대중의 상당 부분이 정기적으로 다른 다양한 소스에 귀를 기울입니다.”

점점 더 많은 방송국이 대형 미디어 회사에 의해 통제됨에 따라 지역 텔레비전 뉴스도 수익 지향적이 되었습니다. 예를 들어, 2002년 첫 몇 주 동안 세 개의 방송국 그룹은 자회사 방송국에서 지역 뉴스를 완전히 제거하기로 결정했습니다(Trigoboff, 2002). Television 뉴스 컨설턴트인 짐 윌리는 "대혁명이 일어날 것 같다"고 말했다. "같은 시장에서 동시에 four~5개의 뉴스 방송을 해야 합니까?" (Trigoboff, 2002).

Problem for Community Television Sports

None of the is good news for that neighborhood tv sports activities sector, which is ever more below scrutiny from station execs. Inspite of its standard existence inside of area newscasts, athletics have long been regarded a "tuning" issue. According to a survey via the Radio and Television Information Administrators Foundation, only 31% of viewers claimed they were 'quite fascinated' in sports activities and 32% ended up 'relatively intrigued' ("Journalism and Ethics", 1998). This compares to seventy two% who expressed interest while in the temperature. "Sports are really polarizing." said television news guide Brent Magid. “The bulk can accept, depart, or despise” (Greppi, 2002).

Scientific tests have shown that Females are significantly less considering athletics than Adult males (Gantz and Wenner, 1991; Perse, 1992), and many stations have acted accordingly. In 2000, Tampa's WTSP dropped the sport from its early evening newscasts. In line with station information director Jim Church, "Telling a Tale when not a soul is listening isn't an excellent utilization of air time" (Deggans, 2000).

Some stations have eradicated the sport, while some have diminished their allotted time. Depending upon the working day of the week (weekends have much more sports activities time), sports activities segments have typically acquired amongst 3 and five minutes of neighborhood news coverage. Now that amount is down to about a minute. In 2002, Pittsburgh's KDKA cut the time for sports activities by just three along with a half minutes for three several hours of stories. Some others from the marketplace have carried out new ways, including sports activities stories that aim extra on persons than scores or cater to your wider news viewers. "What we're wanting to do now is address athletics as news," says KDKA information director Al Blinke. “We wish to do one thing beyond sporting activities” (Finder, 2002).

Dialogue

스포츠 부문에서 일어나고 있는 변화는 시간 할당보다 콘텐츠, 스타일 및 프레젠테이션과 더 관련이 있습니다. 아마도 시청자에게 모든 스포츠 네트워크와 대조되는 것을 제공하기 위한 노력의 일환으로, 지역 Television 스포츠는 지역 이야기, 운동 선수 및 이벤트에 더 초점을 맞추고 있으며 일반 스포츠 팬을 위해 보다 기능 지향적이고 시청자 친화적인 보도를 만들고 있습니다. 전형적인 반응은 Midwest의 뉴스 디렉터가 “우리는 스포츠가 비스포츠 팬들에게 흥미로웠으면 합니다. 여기서 스포츠는 뉴스이고 커뮤니티입니다. 많은 케이블 스포츠 채널이 제공하는 것과는 반대로 시청자에게 지역 정보를 제공하십시오. 우리만이 현지에 갈 수 있습니다. 그들은 할 수 없습니다.”

지역 텔레비전 스포츠의 미래에 스포츠중계 대해 뉴스 감독들은 이 연구에 대해 지금과 가까운 미래의 두 가지 뚜렷한 시간 프레임을 제안하는 더 비관적이었고, 지역 텔레비전 스포츠는 안전해 보이지만 뉴스 감독들은 그것을 매우 짧은 기간에 묶었습니다. 한 뉴스 디렉터는 이렇게 말했습니다. 지금은 하기 싫지만 앞으로는 할 수 있을 것”이라고 말했다.

Implications

Modifications in area athletics could be a mirrored image on the great upheaval taking place through broadcast news. If your sports activities sector is now not Protected, How about other news features? CBS Group Information Vice President Joel Cheatwood (Trigoboff, 2002) reported, “[All of this] forces us to reexamine the [information] model.”

On a far more instant amount, adjustments in the regional sports sector specifically impact Many aspiring sportscasters. Stations which can be lessening their dedication to athletics can also be cutting down their sports workforce stages, which impacts The work marketplace. A different information director mentioned, "[Athletics on newscasts] is dying." “We went from two comprehensive-time sportsmen to one comprehensive-time, a single in command of the information three days weekly, and it absolutely was a fight to stay there.”

Equally critical, variations in the way sports activities are offered are forcing athletics broadcasters to master new techniques. Not can sportscasters target scoring. They have got to help make the presentation more engaging for regular supporters. That is also significant for journalism schools across the country, which have to document what stations want within the sports activities sector and update their instruction curricula.

Will these alterations operate or persist? Athletics journalist Chuck Finder (2002) commented to the transform in KDKA, “Permit’s reserve closing judgment until eventually September, if the Steelers, faculty, and high school football seasons commence in earnest. Then the station will likely be . There is certainly an error in clock management.”

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